Your watch collection has a story. Keep it somewhere better than Notes.

Your collection, your wishlist, wrist shots, wear history, offers from sellers, service records — and everything else that comes with collecting watches. In one private place.

It runs in your browser and installs on your phone like an app. Nothing to download, and the same collection either way.

Be one of the first collectors to get access.

The app's collection screen: every watch, its reference and what it cost

The collection

Everything you know about your watches. Finally in one place.

Reference numbers, box and papers, service history, warranty, what you paid and who you bought it from. The things you currently know and would struggle to prove.

One watch's page: its photograph, its specifications, what it cost and how often it has been worn

The wear diary

Your collection isn't just what you own. It's what you wear.

Tap the watch you're wearing and get on with your day. Add a wrist shot or a note when you feel like it. A few years from now, you'll be able to look back.

The dashboard, showing the watch on the wrist today with its streak

A month of wears, a running streak, and cost per wear

The hunt

A wishlist that remembers the hunt.

Rank what you want next. Set the price you're waiting for. Keep every offer a dealer has made you. When you finally buy it, none of that gets thrown away — the watch simply becomes yours, and brings its history with it.

A wishlist watch with two seller quotes compared against retail

Less typing

Don't feel like typing all of that in?

Search a reference and the specifications fill themselves in, with sources you can check. Photograph a watch you don't recognise and get a shortlist. Take a wrist shot and it works out which of yours it is.

It helps. You confirm.

Adding a watch: a search that fills the specifications in, or a photograph to identify it from

Privacy

Your collection is yours.

Prices are hidden until you ask for them. Serial numbers are encrypted. What you paid, your wear history and where a photograph was taken never leave. Share a wishlist and it carries what you are hoping to pay — never what anything cost you.

When you ask for a watch to be identified, that photograph goes to a model to be read. Nothing else does — not your prices, not your serial numbers, not where you were.

Watches are meant to be worn.

The longer you collect, the more there is to remember: where you found something, what you almost bought instead, what you paid, the first trip you wore it on, and the pieces that somehow never leave the box. On The Wrist gives all of that a home.

No launch date yet. You will hear from me before anybody else.